Cases in Marketing Management

Cases in Marketing Management image
ISBN-10:

0256036764

ISBN-13:

9780256036763

Edition: 4th
Released: Jan 01, 1988
Format: Paperback, 767 pages
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Description:

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

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