Cases in marketing management

Cases in marketing management image
ISBN-10:

0256030553

ISBN-13:

9780256030556

Edition: 3rd
Released: Jan 01, 1985
Format: Hardcover, 705 pages
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Description:

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

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