Professional selling
Released: Jan 01, 1982
Publisher: Business Publications
Format: Paperback, 442 pages
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Description:
The third edition of Professional Selling is a refinement of the two earlier edition. The authors have tried to retain the content an conceptual format that made it a popular text selection in the sales course. All of the material has been thoroughly updated (from 1982). In addition, considerable attention has been devoted to furthering Professional Selling's advantage as the most real-world-oriented volume none available. Real people and real situations are featured whenever possible.
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