the Real Coke, the Real Story

the Real Coke, the Real Story image
ISBN-10:

0241118956

ISBN-13:

9780241118955

Author(s): Oliver, Thomas
Edition: First Edition
Released: Jan 01, 1986
Publisher: Random House]
Format: Hardcover, 192 pages
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Description:

A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision











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