Broadcast Programming and Promotions Worktext

Broadcast Programming and Promotions Worktext image
ISBN-10:

0240800257

ISBN-13:

9780240800257

Released: Dec 01, 1988
Publisher: Focal Pr
Format: Paperback, 0 pages
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Description:

Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks. Through a series of case studies, it introduces the reader to key terms and concepts and important programming and promotions strategies.











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