The Bloomberg Guide to Business Journalism
Description:
The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences--from general consumers of business news to market specialists--and how to present compelling stories across print, web, video, and audio formats.
At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more.
An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course.
This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.
Best prices to buy, sell, or rent ISBN 9780231198325
Frequently Asked Questions about The Bloomberg Guide to Business Journalism
The price for the book starts from $100.31 on Amazon and is available from 19 sellers at the moment.
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The The Bloomberg Guide to Business Journalism book is in very low demand now as the rank for the book is 7,740,059 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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