The Bloomberg Guide to Business Journalism

The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences--from general consumers of business news to market specialists--and how to present compelling stories across print, web, video, and audio formats. At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more. An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course. This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.

Business & Money

Addison, Paul

Sondag, Jennifer

Thomas, Cherian

Wilson, Carolina

Skills

Columbia Business School Publishing

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world's largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes. More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include: <ul>
<li>Style, voice, jargon, and why good writing matters</li> <li>Stocks, bonds, currencies, and covering markets</li> <li>Debt, earnings, M&amp;A, and reporting on companies</li> <li>Government financing, opinion polls, and following the money</li> </ul>
The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.

The Bloomberg Way: A Guide for Reporters and Editors

Reference

Winkler, Matthew

Words, Language & Grammar

Bloomberg Press

Learn best practices from the most trusted name in business and financial reporting The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about: <ul>
<li>The stock, bond, commodity and currency markets.</li> <li>Companies, including earnings, mergers, debt, product strategy and managementms changes.</li> <li>Economies and their intersection with government and politics.</li> </ul>
The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.

The Bloomberg Way: A Guide for Journalists

Micklethwait, John

Grueskin, Bill

See the best price to sell, buy, or rent books by Sondag, Jennifer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sondag, Jennifer