When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media
Released: Jul 29, 1993
Publisher: Columbia University Press
Format: Hardcover, 259 pages
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Description:
An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.
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