Managing Green Issues

Managing Green Issues image
ISBN-10:

023050003X

ISBN-13:

9780230500037

Author(s): Curtin, T.
Edition: 2nd
Released: Oct 13, 2006
Format: Hardcover, 221 pages
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Description:

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.











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