Franchising Globally: Innovation, Learning and Imitation

Franchising Globally: Innovation, Learning and Imitation image
ISBN-10:

0230238289

ISBN-13:

9780230238282

Author(s): Alon, I.
Edition: 2010
Released: Mar 31, 2010
Format: Hardcover, 271 pages
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Description:

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

























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