Franchising Globally: Innovation, Learning and Imitation
Released: Mar 31, 2010
Publisher: PALGRAVE~MACMILLAN
Format: Hardcover, 271 pages
Related ISBN: 9781349315444
Description:
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Best prices to buy, sell, or rent ISBN 9780230238282
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