Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era image
ISBN-10:

0230104746

ISBN-13:

9780230104747

Author(s): Young, Antony
Edition: 1
Released: Dec 21, 2010
Format: Paperback, 256 pages
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Description:

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.


























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