The Marking Enterprise: Business Success and Societal Embedding (INSEAD Business Press)
ISBN-10:
0230001874
ISBN-13:
9780230001879
Author(s): Jean-Claude Thoenig; Charles Waldman
Edition: 2007
Description:
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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