Public Relations Writing and Media Techniques Plus MySearchLab with eText -- Access Card Package (7th Edition)

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Public Relations Writing and Media Techniques Plus MySearchLab with eText -- Access Card Package (7th Edition) image
ISBN-10:

0205843948

ISBN-13:

9780205843947

Edition: 7
Released: Jun 21, 2012
Publisher: Pearson
Format: Paperback, 534 pages

Description:

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7 edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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