Public Relations Writing and Media Techniques (7th Edition)

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Public Relations Writing and Media Techniques (7th Edition) image
ISBN-10:

0205211674

ISBN-13:

9780205211678

Edition: 7
Released: Feb 03, 2012
Publisher: Pearson
Format: Paperback, 560 pages

Description:

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

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