The Media of Mass Communication (10th Edition)

The Media of Mass Communication (10th Edition) image
ISBN-10:

0205693059

ISBN-13:

9780205693054

Author(s): Vivian, John
Edition: 10
Released: Mar 01, 2010
Publisher: Pearson
Format: Paperback, 504 pages
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Description:

Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

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