Society in Focus: An Introduction to Sociology (with Study Card) (5th Edition) (MySocLab Series)

This text/Website combination offers a comprehensive yet economical introduction to sociology, stressing globalization and the increased diversity of societies worldwide. Society in Focus also explores the special role mass media and information technology play in society. The book maintains the strong Media and Technology theme, giving readers access to thousands of full-text articles via the use of a powerful search engine. Each chapter includes timely and highly engaging research on the powerful influences of mass media and "technomedia, " information technologies such as computers, email, the Internet, and wireless phones.