The Media of Mass Communication.

The Media of Mass Communication. image
ISBN-10:

0205291066

ISBN-13:

9780205291069

Author(s): John Vivian
Edition: 5th
Released: Aug 01, 1998
Publisher: Allyn&Bacon
Format: Paperback, 0 pages
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Description:

Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this ninth edition engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.











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