Qualitative Research Methods for the Social Sciences

With a continued interest in focus groups, a return to case study methods, and a continued need for understanding design issues, the research and data collection process can often be mystifying. The third edition of this book specifically addresses these industry issues. KEY TOPICS: This comprehensive book offers a breadth of coverage not found in another book on the market. Seven different data collection strategies are exhaustively considered. Inexperienced researchers now have a reference to help them effectively collect, organize, make sense of qualitative data, and present the results to the scientific community. Fledgling social scientists who need to understand how to properly perform and report research.