Persuasion, Social Influence, and Compliance Gaining

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5^th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

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Learning Goals

Upon completing this book, readers will be able to:

• Understand how persuasion works
• Discuss the impact culture has on persuasion
• Understand and identify key differences among persuasion, propaganda, and manipulation

0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package

Package consists of

0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card

0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining