Ethical Marketing Decisions: The Higher Road

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Ethical Marketing Decisions: The Higher Road image
ISBN-10:

0205136273

ISBN-13:

9780205136278

Edition: Facsimile
Released: Jan 01, 1992
Format: Paperback, 304 pages

Description:

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

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