<p>Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint. </p>

Ethical Marketing Decisions: The Higher Road

Business & Money

Murphy, Patrick E.

Laczniak, Eugene R.

Business Culture

Pearson College Div

See the best price to sell, buy, or rent books by Laczniak, Eugene R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Laczniak, Eugene R.

See the best price to sell, buy, or rent books by Laczniak, Eugene R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Ethical Marketing Decisions: The Higher Road