Principles of Modern Marketing

Principles of Modern Marketing image
ISBN-10:

0205115756

ISBN-13:

9780205115754

Released: Jan 01, 1989
Publisher: Allyn&Bacon
Format: Hardcover, 722 pages
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Description:

A first textbook for business majors. Emphasizes the use of a marketing plan. Annotation copyright Book News, Inc. Portland, Or.












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