The Media of Mass Communication, Sixth Canadian Edition with MyCanadianMassCommLab (6th Edition)

The Media of Mass Communication, Sixth Canadian Edition with MyCanadianMassCommLab (6th Edition) image
ISBN-10:

0205005934

ISBN-13:

9780205005932

Edition: 6
Released: Feb 15, 2011
Format: Misc. Supplies, 328 pages
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Description:

Updated and streamlined for an enhanced learning experience!

A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline and gives and overview of mass communication with some theoretical background. Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others.

The Sixth Canadian Edition contains updated Canadian content, updated and improved MyMassCommLab, current issues such as global warming and the rise of online media, and a simplified and improved physical presentation. Along with previous features, it now includes “Learning Ahead” and “Learning Checks” to help you prepare for and track their comprehension.












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