Frontiers of Electronic Commerce
ISBN-10:
0201845202
ISBN-13:
9780201845204
Author(s): Kalakota, Ravi; Whinston, Andrew B.
Edition: First Edition
Description:
In conjunction with explaining the emerging technology and network infrastructure, the authors emphasize the business applications and mercantile strategies, challenges and opportunities of conducting business on the information superhighway. This book is aimed at the business person who wants to understand the revolution taking place in electronic commerce.
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