e-Business Readiness: A Customer-Focused Framework (Addison-Wesley Information Technology Series)
Description:
E-business involves the transformation of business processes through the use of Internet technologies. Authors Craig (an e-business consultant) and Jutla (commerce, Saint Mary's U., Halifax) describe their approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change to foster what they call "e-business readiness." Issues are examined from the perspective of both established large businesses and small start-ups. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Best prices to buy, sell, or rent ISBN 9780201710069
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