Web Engagement: Connecting to Customers in e-Business
Description:
A management guide to the selling of goods and services over the Internet. Consultant Zoellick presents a Web business model and explains how to build an effective Web page. He touches upon such issues as collecting Website data, the use of cookies, privacy and customer engagement, using customer data for personalization. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Low Price Summary
Top Bookstores
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
DISCLOSURE: We're an eBay Partner Network affiliate and we earn commissions from purchases you make on eBay via one of the links above.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.