Image by Design: From Corporate Vision to Business Reality

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Image by Design: From Corporate Vision to Business Reality image
ISBN-10:

0201550423

ISBN-13:

9780201550429

Edition: First Edition
Released: Jan 01, 1991
Publisher: Addison-Wesley
Format: Hardcover, 216 pages
Related ISBN: 9780072926026

Description:

Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations

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