Image by Design: From Corporate Vision to Business Reality

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Image by Design: From Corporate Vision to Business Reality image
ISBN-10:

0072926023

ISBN-13:

9780072926026

Author(s): Chajet, Clive
Edition: 2
Released: Jun 01, 1997
Format: Paperback, 272 pages
Related ISBN: 9780201550429

Description:

This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.

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