Global Marketing Management (4th Edition)

Global Marketing Management (4th Edition) image
ISBN-10:

0201350629

ISBN-13:

9780201350623

Edition: Revised
Released: Jan 01, 1998
Format: Paperback, 703 pages
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Description:

This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.

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