Global Marketing Management
Released: Sep 14, 2006
Publisher: Oxford University Press
Format: Paperback, 616 pages
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Description:
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.
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