Global Marketing Management
Description:
Global Marketing Management provides a comprehensive and complete solution for lecturers teaching the subject. As well as covering long-standing topics, there is a focus on contemporary and pervasive issues with chapters such as Corporate Social Responsibility and Ethics, Managing Knowledge in Global Operations, Global Marketing Relationships and Global Marketing in the Digital Age.
Best prices to buy, sell, or rent ISBN 9780199267521
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- Global Marketing ManagementCarter, Steve; Lee, KieferEdition:3ISBN-13:9780199609703
- Global Marketing ManagementCarter, Steve; Lee, KieferEdition:2ndISBN-13:9780199239429
- Global Marketing ManagementCarter, Steve; Lee, KieferEdition:3ISBN-13:9780199609703
- Global Marketing ManagementCarter, Steve; Lee, KieferEdition:2ndISBN-13:9780199239429
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