The International Business Environment

The International Business Environment image
ISBN-10:

0199213992

ISBN-13:

9780199213993

Released: Dec 13, 2009
Format: Paperback, 432 pages
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Description:

This textbook outlines the process of globalization, the global economy, and the impact this has on international business organizations. Using a PESTLE framework, the text analyses the economic, political, legal, financial, technological, socio-cultural and ecological environments, therebyclearly outlining the factors which affect the everyday business of organizations.Adopting a truly international approach, the text is a well designed, colour textbook that has a range of features including examples and case studies to encourage a systematic analysis of international business environmental issues. Each chapter begins and ends with a one page case study; inaddition there are more than thirty up to date mini-cases within the text.To support students using this textbook, an online resource centre provides additional materials including web links, web exercises, and multiple choice testing sessions to help with assignment and exam preparation. For lecturers, a range of teaching materials have been developed.Online Resource Centre For lecturers offers:PowerPoint slides for each chapter of the bookExam/assignment questionsLecturer's guideAnswers to review and case study questions from the textAll tables, figures and diagrams from the textFor students offers:Web linksWeb exercisesMultiple-choice questions with feedbackSearchable online glossaryFlashcards

























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