Opening Strategy: Professional Strategists and Practice Change, 1960 to Today

Opening Strategy recounts the origins and development of Strategy as a profession from the middle of the last century to the present day. In particular, it focuses on how strategic planning superseded long-range planning, and how in turn strategic management and open strategy have become important practices in contemporary organizations, contributing over time to the growth of inclusiveness and transparency among large corporations. Informed by interviewswith corporate strategists and eminent consultants at leading companies around the world, this book provides vivid insights into the trials and tribulations of practice innovation in Strategy, and stresses thehard work of prominent, sometimes eccentric, innovators within the profession.