Marketing South African Tourism
Released: Oct 15, 2008
Publisher: Oxford University Press
Format: Paperback, 448 pages
Related ISBN: 9780195789102
Description:
The text familiarizes the reader with the tourism industry in South African - its statistics, trends, main organizations and role-players. Each chapter is followed by a case study set in a Southern African environment. The new edition makes particular reference to the 2010 FIFA World Cup. The book has updated statistics, new case studies and a brand new chapter on corporate social responsibility.
Best prices to buy, sell, or rent ISBN 9780195982152
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