Building Bridges, Carving Niches: An Enduring Legacy
ISBN-10:
0195940059
ISBN-13:
9780195940053
Author(s): Boon, Goh Chor; Loh, Grace
Edition: First Edition
Released: Dec 15, 2001
Publisher: Oxford University Press
Format: Hardcover, 320 pages
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Description:
A ground breaking book chronicling the rise of the Oversea-Chinese Banking Corporation (OCBC) from its humble beginnings in the days of the Great Depression to its distinguished status among the world's top 500 banks. Recounts the unique business model that combined Chinese values with Western Management and transformed it from a dialect-based family concern into a modern innovative institution. Study also based on private collection of Tan Sri TanChin Tuan, who was instrumental in the transformation of the traditional family bank into a modern economic institution.
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