Building Bridges, Carving Niches: An Enduring Legacy

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Building Bridges, Carving Niches: An Enduring Legacy image
ISBN-10:

0195940059

ISBN-13:

9780195940053

Edition: First Edition
Released: Dec 15, 2001
Format: Hardcover, 320 pages
Related ISBN: 9789812104397

Description:

A ground breaking book chronicling the rise of the Oversea-Chinese Banking Corporation (OCBC) from its humble beginnings in the days of the Great Depression to its distinguished status among the world's top 500 banks. Recounts the unique business model that combined Chinese values with Western Management and transformed it from a dialect-based family concern into a modern innovative institution. Study also based on private collection of Tan Sri TanChin Tuan, who was instrumental in the transformation of the traditional family bank into a modern economic institution.

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