SELL

SELL from 4LTR Press is created through a “student-tested, faculty-approved” review process with hundreds of students and faculty, creating an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. SELL provides complete and efficient coverage of contemporary professional selling concepts. Focusing on trust-based selling, the text reflects the authors’ extensive experience, leading sales educators and sales managers, trainers, and consultants for major corporations. This edition has been endorsed by the Canadian Professional Sales Association (CPSA).