Sports Marketing A Canadian Perspective

About the Author\nDr. Norm O'Reilly is Director and Associate Professor of the School of Sports Administration in the Faculty of Management at Laurentian University. He is also Director of the Institute of Sport Marketing (ISM) at Laurentian University. The holder of B.Sc., MA, MBA and PhD degrees, Norm has published widely in the marketing and sport marketing literatures, including the International Journal of Sport Finance, Journal of Marketing Education, Annals of Tourism Research, International Journal of Sport Marketing and Sponsorship, and Social Marketing Quarterly.