Event Management: For Tourism, Cultural, Business and Sporting Events
ISBN-10:
017039445X
ISBN-13:
9780170394451
Author(s): White, Lauren; Van Der Wagen, Lynn
Edition: 5th edition
Released: Feb 16, 2018
Publisher: Cengage Learning Australia
Format: Paperback, 544 pages
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Description:
Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
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