The Want Makers: Inside the World of Advertising

The Want Makers: Inside the World of Advertising image
ISBN-10:

0140117776

ISBN-13:

9780140117776

Author(s): Clark, Eric
Edition: 1st trade paper printing
Released: Apr 01, 1990
Publisher: Penguin??Books
Format: Paperback, 416 pages
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Description:

Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives from products we buy to people for whom we vote

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