Creating Breakthrough Products: Innovation from Product Planning to Program Approval
0139696946
9780139696947
Description:
Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.
Best prices to buy, sell, or rent ISBN 9780139696947
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