Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation
Description:
For years, Jonathan Cagan’s and Craig M. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into i
Best prices to buy, sell, or rent ISBN 9780133011425
Related Books
- 1
- 2
- Creating Breakthrough Products: Innovation from Product Planning to Program ApprovalCagan, Jonathan M.; Vogel, Craig M.Edition:First EditionISBN-13:9780139696947
- Creating Breakthrough Products: Innovation from Product Planning to Program ApprovalCraig M. Vogel; Jonathan CaganEdition:1ISBN-13:9780132618625
- Creating Breakthrough Products: Innovation from Product Planning to Program ApprovalCagan, Jonathan M.; Vogel, Craig M.Edition:First EditionISBN-13:9780139696947
- Creating Breakthrough Products: Innovation from Product Planning to Program ApprovalCraig M. Vogel; Jonathan CaganEdition:1ISBN-13:9780132618625
Frequently Asked Questions about Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation
The price for the book starts from $10.33 on Amazon and is available from 12 sellers at the moment.
If you’re interested in selling back the Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation book, the best buyback offer comes from and is $ for the book in good condition.
The Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation book is in very low demand now as the rank for the book is 1,833,078 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation book within the last three months was on October 06 and it was $2.77.