Principles of Marketing

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Principles of Marketing image
ISBN-10:

0139570020

ISBN-13:

9780139570025

Author(s): Kotler/Armstrong
Edition: 8th Edition
Released: Jan 01, 1999
Publisher: AI 0139570020
Format: Hardcover, 720 pages

Description:

Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.

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