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Principles of Marketing (The Prentice Hall Series in Marketing)

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Principles of Marketing (The Prentice Hall Series in Marketing) image
ISBN-10:

013030560X

ISBN-13:

9780130305602

Author(s): Kotler, Philip and Gary Armstrong
Edition: First Edition
Released: Jan 01, 1993
Publisher: Englewood Cliffs, New Jersey: Prentice Hall, 1994
Format: Hardcover, 712 pages
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Description:

Marketing as a field is the fastest growing profession in the world and a most important one too. It includes the art of selling, creating and managing a brand or a product. The aim of this text is to give helpful insights about this vast field to the readers. It is designed in a way that it provides deep knowledge about the crucial factors affecting marketing and its most unique techniques. It is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of marketing. As this field is emerging at a rapid pace, the contents of this textbook will help the readers understand the modern concepts and applications of the subject.

Best prices to buy, sell, or rent ISBN 9780130305602

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