Tested Advertising Methods

Tested Advertising Methods image
ISBN-10:

0139068910

ISBN-13:

9780139068911

Author(s): John Caples
Edition: 4th Rev
Released: Jan 01, 1980
Format: Paperback, 318 pages
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Description:

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.


























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