Strategic Marketing for Nonprofit Organizations
Description:
Provides a conceptual and practical foundation for strategic marketing in non-profit organizations, emphasizing strategic evaluations, positioning and market targeting. Checklists, case studies and sample materials are included. The new edition includes a chapter on strategy and social marketing.
Best prices to buy, sell, or rent ISBN 9780138519322
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- Strategic Marketing for Nonprofit OrganizationsAndreasen, Alan R.; Kotler,PhilipEdition:6ISBN-13:9780130419774
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