Strategic Marketing for Nonprofit Organizations

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Strategic Marketing for Nonprofit Organizations image
ISBN-10:

013041977X

ISBN-13:

9780130419774

Edition: 6
Released: Jan 01, 2002
Format: Hardcover, 528 pages

Description:

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more. For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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The Strategic Marketing for Nonprofit Organizations book is in very low demand now as the rank for the book is 4,215,457 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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