Marketing: an Introduction + Mymarketinglab
Description:
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.
Best prices to buy, sell, or rent ISBN 9780138148201
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- Marketing: An IntroductionARMSTRONG, Gary; Kotler,PhilipEdition:9ISBN-13:9780131360877
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Marketing: An Introduction and MyMarketingLab Package, 9th Edition
ARMSTRONG, Gary; Kotler,Philip
Edition:9th
ISBN-13:9780138157180
Marketing: An Introduction, Student Value Edition
ARMSTRONG, Gary; Kotler PH.D., Philip
Edition:9th ed.
ISBN-13:9780131359864
Marketing: An Introduction
ARMSTRONG, Gary; Kotler,Philip
Edition:9
ISBN-13:9780131360877
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