Marketing: An Introduction
Description:
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.
Best prices to buy, sell, or rent ISBN 9780131360877
Related Books
- 1
- 2
- 3
- Marketing: An Introduction and MyMarketingLab Package, 9th EditionARMSTRONG, Gary; Kotler,PhilipEdition:9thISBN-13:9780138157180
- Marketing: An Introduction, Student Value EditionARMSTRONG, Gary; Kotler PH.D., PhilipEdition:9th ed.ISBN-13:9780131359864
- Marketing: an Introduction + MymarketinglabARMSTRONG, Gary; Kotler,PhilipEdition:9ISBN-13:9780138148201
- Marketing: An Introduction and MyMarketingLab Package, 9th EditionARMSTRONG, Gary; Kotler,PhilipEdition:9thISBN-13:9780138157180
- Marketing: An Introduction, Student Value EditionARMSTRONG, Gary; Kotler PH.D., PhilipEdition:9th ed.ISBN-13:9780131359864
Frequently Asked Questions about Marketing: An Introduction
The price for the book starts from $64.35 on Amazon and is available from 1 sellers at the moment.
If you’re interested in selling back the Marketing: An Introduction book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing: An Introduction book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.